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Spotlight – CRAVED by Keli Hammond

Craved-Front

Book Description:
What does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take to get (and keep) a constant flow of incoming and loyal customers and opportunities?

In CRAVED, Keli Hammond walks you through the ins and outs of building a brand that is not only noticed, but sought-after and profitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies the components needed to gain influence and be memorable.

In this book, Hammond combines decades of award-winning industry knowledge with helpful stories and advice that illustrates what not to do in brand building. She walks you through how to build a loyal tribe that advocates for you and endorses you.

Because marketing rules change quickly, the things that worked five years ago are now outdated and old-fashioned. The guidance you get from CRAVED will help you elevate your profile, attract more people to you, monetize your influence, and set the stage for long-term profit for your personal brand or business.

Whether you’re just starting out or you’ve been at this for a while, this is the resource you need to help make your entrepreneurial dreams a reality. Transform your life by strategically creating a brand people CRAVE.

Author Bio

Keli Hammond head shot

Keli Hammond is a nationally-recognized, award-winning expert on marketing. The author of CRAVED: The Secret Sauce to Building a Highly-Successful, Standout Brand; Keli knows what it takes to make people stop, listen, engage, and invest in brands (both personal and business). With a focus on brand acceleration and positioning, Keli’s expertise helps people pinpoint hurdles to success and pivot their marketing to achieve maximum results and brand loyalty.

Keli owns B Classic, a Washington, DC-based marketing and communications agency that helps entrepreneurs, corporations, non-profits, and government agencies better educate, entice, inspire, and engage their target consumers.

Keli distilled over 15 years of marketing know-how into her debut book, aptly named CRAVED, which offers practical tips and resources that provide clarity on how to turn a passion into profit by becoming a dynamic marketer.

A highly sought after speaker, trainer and writer, Keli regularly speaks to groups of business owners, students and women on personal branding, marketing, and social media. Keli holds a BA in Advertising from Temple University and certification in Change Leadership (Change Management) from Cornell University.

Get the book on Amazon.

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